Quit Making Common Mistakes and Jump on the Fast Track to Conversion
In order to grab a visitor’s attention, the first and possibly the only chance you are having is a Landing Page. But it’s a fact that sometimes it is harder than what it seems to be. Regardless of whether you are fairly new to the game or a seasoned veteran; it’s tricky to find the right combination of content and design that generates the conversions you are looking for.
Did you ever received a disappointing response and reaction from your audience on launching a promotion or a product? You might be wondering if mediocre copywriting is to blame. Mastering copywriting is not an easy job. The most disappointing part is that, feeling unsure of what to try next; when you have been working on optimizing the same page copy for so long and not seeing any increase in conversion.
Even though you have an open mind about learning and trying new things, and even though you’ve spent days scouring the internet for solutions, it can seem like a never-ending issue. Maybe you are aware of the fact that, the real problem is not lying with the copy on your page, but still not aware of how your sales numbers appear to be underperforming and not converting more with the traffic you generate? Even though you managed to drove traffic successfully to the landing page, your sales numbers appear to be a lot lower than you expected. You don’t know why, and once again you’re left to wonder.
You try to include everything you possibly can on that sales page, but something is definitely found to be missing and you don’t know what it is. The feeling of uncertainty can begin to weigh heavily when you can’t figure it out. In addition to the feeling of frustration caused by the above incident, about your copy and wondering whether you’ve included all the right elements, you may also find yourself struggling to put together your page layout. Visitors won’t respond to your call to action, if your page layout is in the wrong order as they don’t understand your offer. You try to cut your page’s length down, almost by half and also try to move the images around, but it still results in poor conversions.
How many more iterations is it going to take before you begin pulling your hair out? The work you put into getting a visitor to this point feels a bit wasted until you find a better solution to increase the conversions.
Struggling With Landing Pages Is Actually Quite Common.
Even though, there are many resources about landing page conversions online; the most search results will be returning the same superficial solutions. Also, all those sources will be focusing on the same unimportant issues, such as the color of your call to action buttons. It’s as if they are arguing about the pronunciation of tuh-MAY-toh or tuh-MAH-toh — it doesn’t change the fact that it isn’t a vegetable.
They usually never get into the core of what’s really causing the issue of poor conversion.
With so much confusion out there regarding what works best, it’s no wonder that only about 22% of the businesses are actually satisfied with their conversion rates. This just means that you are a part of that 78% of the businesses, who are in the same place: struggling to find a solution.
Stop Guessing What Gets Conversions: Learn The Industry Standards
You’ve been only reading about solutions on the surface till now. How do you really motivate a visitor to convert? What you think, will sparks a person’s interest? How will you translate that interest into a successful landing page?
The secret is in the sauce, an exquisitely tasting yet very calculated recipe created from tons of data collected from years of trial and error.
The solution is to follow industry standards to set yourself up for success, instead of playing a guessing game and going through your own process of trial and error. If you learn all of the elements contained on a landing page, how they affect conversions, when they are needed, and especially when they are not, then you will be able to achieve the outcome you’ve been desiring.
Everything matters — from headlines and benefit statements to social proof and trust seals. And there are different types of landing pages – pages for sales, events, content, thank yous, orders, and lead capture to name a few.
Each has its own different set of standards. Unless you follow those standards, which are based on the collective wisdom marketing experts have gathered from years of tests and failures, you will find yourself going through a long process of experimentation on your own before finding success. To accomplish a highly converting landing pages, there is nothing like a mysterious secret that you have to unlock. You just need to build your landing pages with great care while following established industry standards.
The Industry Standards For High-Converting Landing Pages Are Backed Up With Proof
According to Neil Patel (conversion expert), landing pages are conversation-starters. “They introduce visitors to what you offer, spark their interest and convince them to convert.” You may want visitors to provide you with their email address or navigate to your online store to make a purchase; a good landing page makes it incredibly clear what you want them to do next.
To get them to take that step, you need to focus on including well-established factors that boost conversions. For example, using the best practice of embedding videos on product pages, your conversion can increase by 86%.
In order to make an impression on your page visitor with your headline, you’ve got 8 seconds on an average. Since it’s important to make that impression count, its like trying to fish without a hook; when you create your headline without using industry standards.
The #1 rule of landing pages, which is accepted widely by all experts, is just keep them to one offer per page. By following this, you’ll be able to increase your conversion rates by as much as 266%.
Below, you can just find a few examples of how understanding industry standards will help you in optimizing your landing pages to increase your conversion.
If you learn these standards, you will be able to:
- Write great headlines to capture a visitor’s attention long enough to deliver your message and make a connection.
- Place well-written benefit statements strategically to increase conversions that lead to more opportunities.
- Include elements such as upsells and cross sells on thank you pages to better capitalize on opportunities and increase overall sales revenue.
- Declutter your pages to keep your visitors focused on a directed path to conversion, and front load your funnels with more contacts.
- Write copy with intention for each element on a page to keep your visitors’ attention from the headline’s start to the conversion finish.
- Include hero images, videos, statistics, and social proof in the appropriate places to build trust in your product and brand.