Copywriting for Sales: The 4 ‘U’s of Deal-Winning Email Copy


As a sales rep, it is a little bit annoying to read that “8 out of 10 people will read headline copy, but only 2 out of the 10 will read the rest”; especially when you are drafting daily prospect mails.

Our copy writing skills are being tested continuously every time we write an email. Our subject lines are headlines and our body is our value pitch.

As someone, who studied financial planning once upon a time; I’d like to say that you'll need to master the basics of writing sales emails to sell effectively, regardless of the fact that copywriting has/hasn’t been a part of our academic or professional experience.

Today, we’d like to share with you the “4 ‘U’s” which was introduced to us by the American Writers and Artists, an organization passionate about fueling writing careers. This help you in increasing your sales email response rates.


1) Be useful to the reader. 

A generic email doesn't cut it anymore; You can cater your messages to the specific problems of your prospects by understanding the needs of your prospects before writing the email.

Doing appropriate researches before clicking the send button will help you to separate yourself from other sales reps, who still sends generic blasts.


How do you translate this information into emails prospects will respond to? This SlideShare will show you how. 


2) Provide them with a sense of urgency.


It’s only just change in medium. Creating urgency in email is just like creating sense of urgency on the phone. The change is only with the medium. You need to be more precise with your words and it will save back and forth


3) Explain how the main benefit is unique


Since the creative sales reps begin by focusing on the competitive advantages that they are having, directly in the value proposition component of the email. If you are having an amazing feature, you have to weave it in. If your customer community is a unique selling point, share it.


4) Do all of the above in an ultra-specific way. 

Any evidence to prove you not penning a generic email is crucial. You must always look for the latest news regarding their company and make a reference of it. You can Bring up with a user conference, when they are getting ready for it. You can congratulate them, when they just sign on a big client. This touch goes a long way in writing anything.







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