What Not to Do at a Sales Conference

The biggest sales conference in the world, Dreamforce '16 officially came to an end at San Francisco on November 2016. As per the official statistics, over 171,000 people, from 83 countries, have been known to have registered for this incredible gathering of Customer Trailblazers. Quite a few of you readers are supposed to be a part of this biggest sales conference in the world as there were 15 million people joining it online and since they hosted 125 viewing parties globally!


Well, here I am going to discuss with you, some ‘no-no behavior’ from attendees which I've seen. These are ‘funny-but-really-please-don't-do’ things, that leaves a bad impression. Taking care of avoiding these mistakes helps you in taking advantage of the event, while if you ignore, it results you in making a fool of yourself.



1) Avoid showing up late to sessions repeatedly.



Once or twice, it may be considered as fine, but when done more than twice, you’ll be considered as that person, who ‘rudely walks in late to most sessions’. You are causing an interruption to the speaker and it will distract the audience, and makes it abundantly clear that you simply don't care. At least, you will be remembered by a few people in a negative light -- and this might even cost you a great networking opportunity.



2) Don't dress like it's the most casual of Casual Fridays.


The Conference sessions lasts really long days. Therefore, it is totally understandable that you want to be comfortable during these days. You can prefer a presentable, foot-friendly gear to your heels or uncomfortable dress shoes or you can trade them for buying a comfortable one. The same can be done while considering a really scratchy blazer for a comfortable work casual jacket. But take care that you don’t dress like you're going to the grocery store or taking a walk around the park on the weekend -- avoid light jeans, rumpled anything, flannel, sweatshirts, and tousled I-am-so-casual hair

Even though San Francisco is known for its trendy, casual style, but keep in mind the fact that you are at a networking event with businesspeople, not at a hipster café.



3) Don't dress like you're going to the club ... even if you're going to the club.



You can show off your style. But you have to leave your party outfits at home. This doesn’t mean that you have to wear suits and cardigans to the evening events, but just be sure that this is not the time and place to pull out that low-cut dress you wore out during girls' night or that funky over-the-top disco get-up.

You should never consider this as a judgement-free zone! The first impressions counts here just like in any social situation. Always remember, you're here to mix and mingle and meet other people in your industry.



4) Don't be that disheveled mess in the corner, no matter how late the parties went last night.



As far as the event is concerned, at night; after each day’s session at the conference there are fantastic, multiple parties which are really exhausting. You can attend these parties with your co-workers and other attendees. But always remember, you need to put yourself together the next morning as this is a professional event.

Always take care to put your best foot forward - brushing your hair, making your clothes and mind sharp, and avoid being that shady, rumpled character dozing in a corner all morning.



5) Don't pitch your company's products or services to someone you've just met, even if it's the best fit ever.



Avoid doing this, if you’ve been doing this. At best, it may come off as solicitous. You may come off as desperate; most likely. But remember the fact that looking desperate doesn’t look good for anyone.

The best way to do this while meeting someone, whom you think would truly benefit from your product or services is just to ask for their business card and get to know them in person, and then making necessary follow ups with them after the conference.

This method will be more successful, since you are presenting yourself as a likable human instead of being a robotic sales machine.

It's amazing!



6) Don't spend the entire conversation talking about yourself.



Just keep in mind, try not to be a Narcissist. It won’t help you win too many new friends.

There are chances of no-one catching you, if there was an impromptu trust-fall exercise at Dreamforce. Since networking is all about getting to know the other person, always try to make yourself attentive. Ask questions about the other person. Learn about what they do, what their interests are, why they are attending the conference.


By not making it about yourself, you can use the conversation to get someone (possibly a prospect, or a great connection) to open up and genuinely like you.



7) Avoid getting overly friendly with anyone; at the parties.



Just the headline says it all; avoid being over friendly. You must keep it classy. You’ll be having a great time off course. But remember the fact that you’re attending a conference for networking and improving your business and others', moreover learning new things.


Do you have any tips ? Please share your thoughts.










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